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What Is ThirdAge?
ThirdAge Inc. is an online media and direct marketing company focused exclusively on serving the needs of midlife adults -- generally those in their 40s, 50s and 60s -- and those who want to build a genuine relationship with them.
Our vision throughout the ThirdAge network of sites is to rewrite the rules of getting older and transform the voice of aging from one of limitation to one of possibility. Inspired by the French term "Troisième Âge," ThirdAge refers to the concept of lifelong learning, self-development and fulfillment, and the period of life following young adulthood, yet preceding "seniorhood" and retirement. A time of life characterized by vital living, freedom, personal growth and enrichment. Our audience members -- as well as others experiencing this life stage -- are ThirdAgers.
More than a million and a half members of ThirdAge.com have grown to trust us on the issues, interests and needs that matter most to them: relationships, romance, health, wellness, well-being, spirituality, and personal growth and development.
We have spent seven years understanding and focusing on the ThirdAge audience and serving it by providing relevant content, products, services and community forums to learn and share with other like-minded individuals.
Founded in 1996 as ThirdAge Media, the company was acquired in 2000 by MyFamily.com. In 2001, private investors, led by 8 Wings Ventures LLC, purchased the company, which was then renamed ThirdAge Inc.
Who Are ThirdAgers?
Today, close to 108 million people are over the age of 45. This powerful block of midlifers in transition -- ThirdAgers -- comprises 40 percent of the population and has the majority of the buying power in the United States. ThirdAgers:
- Account for 70 percent of the U.S. net worth, controlling $9 trillion
- Control 80 percent of the personal financial assets
- Represent 50 percent of U.S. discretionary spending
- Own about 50 percent of all credit cards
Furthermore, boomer spending is expected to increase $329 billion to over $1.9 trillion by 2010.
ThirdAge Inc. focuses exclusively on this audience, knows what's in their hearts and minds, and serves them -- and those who want to reach them -- every day.
Discover the ThirdAge Network
ThirdAge.com
The leading Web destination for baby boomers, ThirdAge.com provides unique resources, interactive guides, assessments and articles that assist ThirdAgers in enriching their lives and managing life transitions. At the center of ThirdAge.com is a vibrant community where ThirdAgers can voice their opinions, recount experiences and share advice in chat rooms and discussion boards. Subjects range from contemporary and political issues to specific life-stage concerns.
Menopause-Online.com
While ThirdAge.com addresses the life transitions that are common to most ThirdAgers, Menopause-Online.com is specifically focused on one change -- THE change. ThirdAge women have more options for handling the effects of menopause than did any previous generation, and Menopause-Online.com helps make sense of those options by offering in-depth information and advice for women preparing for -- or experiencing -- menopause.
Run by Publisher and Editorial Director Michael O'Reilly M.D., Menopause-Online provides not only an up-to-date overview of options for managing menopausal symptoms, it hosts a vibrant, active and engaged community of women exchanging support and ideas via the site's discussion boards.
The ThirdAge Executive Management Team
Sharon P. Whiteley, Chairman & Chief Executive Officer. Ms. Whiteley is a seasoned entrepreneur who founded and built five, competitively differentiated market driven companies. She is responsible for the company's strategic direction, leadership of the executive team and guardianship of the company's brand. Ms. Whiteley was formerly President and CEO of Crimson Solutions, an early stage technology company serving the college/university marketplace; and earlier President and Chief Creative Officer of Contempo Colours Inc., a $50 million international giftware manufacturer. Preceding Contempo, she founded and was CEO of Peacock Papers, an industry leading, multi line manufacturer of social expression products where she was credited for creating the positive aging gift category.
Preceding her years in consumer product innovation, Ms. Whiteley spent 12 years in the specialty retail shopping center development industry where she was highly regarded a pioneer. During that time she was a founding principal in two shopping center development firms and the creator of two cutting edge retail concepts. Among the notable centers Ms. Whiteley was instrumental in developing is the acclaimed Faneuil Hall Marketplace in Boston, where she also conceived and executed the Pushcart concept of transitory retailing -- a staple in shopping centers nationwide today.
Ms. Whiteley, a graduate of Skidmore College, is a frequent guest lecturer at leading academic institutions and business forums. She is the recipient of numerous recognitions and awards including Ernst & Young's regional Entrepreneur of the Year Award, the Creative Imagination Award from Champion Paper, and The Women's Entrepreneur of the Year Award, from the WBN and SBA.
A champion of entrepreneurs, Ms. Whiteley earlier co-founded 8Wings Ventures LLC, a private equity early stage investor group. She is on the Board of Directors of The Committee of 200, a member and former Director of the World President's Organization (WPO), the former Chair of the National Center on Women & Aging at Brandies University and an entrepreneurial representative on the Council on Competitiveness. She is the co-author of The Old Girls' Network: Insider Advice for Women Building Businesses in a Man's World and a featured entrepreneur in a number of books on leadership.
Caren Sinclair-Kay, President. Ms. Sinclair-Kay is an experienced media and technology executive with an extensive background in growing and monetizing online businesses. She is responsible for sales, marketing and business development at ThirdAge, and a member of the executive operating team. Ms. Sinclair-Kay was formerly CEO and co-founder of Red Jam Media, a digital media company that partnered with tier one media brands to transform their content assets in to interactive, community-based online and wireless products. Earlier Ms. Sinclair-Kay was General Manager of online business at leading publishing company Rodale, Inc. In that role she was responsible for strategic direction, operations and P&L of eight consumer websites.
Preceding Rodale, Ms. Sinclair-Kay was VP of Business and Network Development at Oxygen Media, Inc. An early entrant in the online digital arena, she started her career as the Senior Director of Business Development for theglobe.com, where she was in charge of monetizing all product offerings.
Over the course of her career, Ms. Sinclair-Kay has negotiated content distribution, customer acquisition and content licensing deals with major media and Internet properties, such as AOL, MSN, Yahoo, EarthLink, WebMD, CNET and Travelocity. Among her many accomplishments has been her ability to achieve outstanding growth at all the properties under her management direction.
A graduate of Cornell University, Ms. Sinclair-Kay received her MBA from the Wharton School of Business. She is also an active Advisor to Parentwatch.
Joe Berkowitz, Executive Vice President. Mr. Berkowitz brings over 15 years in senior business and product roles to this position, with a core focus in information technology, media and the online world. Possessing a distinct combination of business, product, and technical expertise he is responsible for leading ThirdAge's technology and product development initiatives, in addition to being a member of the executive team.
Mr. Berkowitz was formerly President and co-founder of Red Jam Media, a digital media company that partnered with tier one media brands to transform their content assets in to interactive, community-based online and wireless products. Preceding Red Jam, he was Director of Online Marketing and Premium Products for Rodale's online and wireless paid content business across all digital assets, including menshealth.com and runnersworld.com.
Earlier in his career, Mr. Berkowitz was Director of Business Development and general manager of advanced payment systems for Yaga, Inc.; and Director of Strategic Channels at Qpass Inc. where he oversaw key media relationships and implemented technology solutions for a number of major media properties. Prior to this position, Mr. Berkowitz was senior manager of business development at Prodigy Communications Corporation where he led negotiations on transactions integral to the company's $1.4 billion partial sale to SBC.
A graduate of University of Miami, Mr. Berkowitz received an MBA from Fordham University and his Graduate Degree in Information Technology from New York University. He is a member of the American Marketing Association, ContentNext, and the New York New Media Association.
Pamela Louie, Chief Financial Officer. Ms. Louie is an accomplished finance professional with years of experience. She is responsible for a comprehensive range of responsibilities, including short and long term financial planning, cost control, cash management, accounting and human resource administration.
Earlier Ms. Louie held several senior management level financial positions over the course of her career, including CFO for TFX Inc. where she was a member of the executive management team. Her responsibilities included strategic and financial planning and facilities as well as operational management.
Prior to TFX, Ms. Louie was CFO and a member of executive team for SuperGraphics Inc., where she was responsible for financial planning, accounting, operation systems integration and Human Resources development. She has also been a Controller for several companies, including Real Time Solutions, where she was responsible for the company's entire financial and accounting functions.
A high performance leader, Ms. Louie has also been a consultant to numerous high growth companies on such diverse projects as channel flow development for dispersed production activities, financial due diligence and financial modeling. She received her undergraduate degree in Business Administration from the University of San Francisco, an MBA from Golden Gate University, and her Executive MBA from Stanford University.
Contact Information
Executive
ThirdAge Inc.
1440 Broadway
Suite 2318
New York, NY 10018
Corporate
ThirdAge Inc.
25 Stillman Street
Suite 102
San Francisco, CA 94107-1309
Advertising
If you are interested in advertising opportunities with ThirdAge.com, please e-mail our sales office:
Winstar Interactive Media
sales@wims.com
Editorial
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