March 15, 2008 MedAdNews Boomers Feel Fine, Thanks
		Sept. 14, 2005 CNN Money Golden Oldies: Are media and entertainment companies underestimating the spending power of baby boomers?
		Aug. 2, 2005 The Washington Post Blogging Through the Ages: Jen's Ruminations on Blogs Devoted to Aging
		Summer 2005 Newsletter of the David F. Miller Center for Retailing Education and Research, University of Florida Marketing to Baby Boomers
		April 18, 2005 BARRON'S Online Age and Pains: The Web can bring relief, plus ideas for profits
		Jan. 20, 2005 Tom Peters Company An interview with ThirdAge CEO Sharon Whiteley
		Feb. 18, 2004 The Wall Street Journal Online Yahoo to Power ThirdAge Dating

December 21, 2007
Latest ThirdAge/JWT Boomer Survey Busts Myths about Boomer Health Status
An online research study by ThirdAge Inc. and JWT BOOM was unveiled today, and reveals new findings contradicting major studies that say Boomers are unhealthier than any generation before them.

October 1, 2007
Actress and Author Mariel Hemingway Guides Boomers on How to Make Their 'Third Age' a Healthy Age
Hemingway teams up with ThirdAge.com and Oral-B Triumph with SmartGuide to present the 'Fit and Fabulous From the Inside Out' contest and grant one lucky winner the makeover of a lifetime.

March 27, 2007
Vimo Awards Recognize Nation's Top Diabetes-Related Social Networking Sites and Support Groups on the Web
Vimo, the Internet's leading healthcare comparison-shopping site, today announced awards for the nation's top web-based support groups for diabetics and the people that care about them.

March 26, 2007
It's Official: Marketers Can't Afford Not to Build Relationships With Boomers
The first online research study conducted by ThirdAge Inc. and JWT BOOM under their newly formed strategic partnership was unveiled today during the Beyond the Numbers: Boomer Marketing Summit in Las Vegas.

March 25, 2007
Experts in Marketing to Boomers Release New Data About Habits and Trends of Women Online
ThirdAge Inc. and JWT BOOM will release new findings in the way Boomer women are using the Internet at the 3rd Annual M2W -- The Marketing to Women Conference, being held April 25 and 26, at the Chicago Cultural Center.

March 25, 2007
JWT Worldwide Announces Launch of JWT BOOM: Boomers & Beyond
JWT Worldwide, the largest advertising agency in the United States, today announced the launch of JWT BOOM: Boomers & Beyond, the only integrated communications agency focused on the Boomer 40+ market segment within a global agency network.

March 1, 2006
ThirdAge.com CEO Sharon P. Whiteley Chosen as a 'Reader Favorite' in Fast Company's Fast 50
Sharon P. Whiteley, CEO of ThirdAge Inc., was selected as a "Reader Favorite" in Fast Company magazine's prestigious international readers' challenge.

April 18, 2006
ThirdAge.com Chosen Official Honoree in 10th Annual Best of the Web 'Webby Awards'
ThirdAge.com was selected as an official honoree in the 10th annual Best of the Web "Webby Awards."

December 6, 2005
ThirdAge.com Launches 'ThirdSemester' to Provide Online Learning Tailored to Baby Boomers
New online learning courses by "America's Dream Coach" Marcia Wieder and others will provide content relevant to women and men in their 40s, 50s and 60s.

July 30, 2005
ThirdAge.com Announces New 'ThirdAge Blog' at Inaugural BlogHer Conference in San Francisco
The ThirdAge CEO and other notable experts will contribute to a weekly Weblog for the 40+-set about relationships, resources and renewal.

July 20, 2005
Women's Wear Daily 'Memo Pad' Article
Book Machers: Well at least someone's targeting them.

April 15, 2005
Baby Boomers and Aging Midlifers Redefine Retirement and Debunk Commonly Held Myths About Work
Mature Market Group (MMG), part of J. Walter Thompson Worldwide, in partnership with ThirdAge Inc., recently conducted an online survey of 1,680 adults who currently work full- or part-time for pay.

March 9, 2005
The Retirement Revolution: Boomers Rethink Traditional Retirement
MMg and ThirdAge conduct a research study to gauge boomers' plans for future work and/or retirement, the effect of ageism in the workplace, and how caregiving needs affect their work.

January 10, 2005
eHarmony and ThirdAge Partner to Help 40+-Year-Olds Find Lasting, Loving Relationships
ThirdAge will provide baby boomers access to eHarmony's relationship service and customized content.

July 8, 2003
Older 'Net Users Are Daring Online Shoppers and Have More 'Youthful' Tastes and Interests Than Most Marketers Anticipate, According to New Survey
An online poll from ThirdAge Inc. suggests that online consumers over age 50 are the first to try new products and spread the word about them.

October 7, 2002
ThirdAge CEO Addresses Businesses' Shortcomings in Approaching Age 40-to-60 Market -- and the Potential Rewards for Doing It Correctly
Sharon Whiteley calls for new language, new attitudes and heightened sensitivity to connect with the unmet needs of ThirdAgers.

Media inquiries please contact: Sharon Whiteley (646) 512-5180 Sharonw@thirdage.com