The ThirdAge Press Room
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August 26, 2008
BaltimoreSun.com Facebook is no longer just for kids, but people with kids -- even grandkids. |
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June 2, 2008
Baby Boomer Insights JWTBoom Livewire conference offers marketers insights into boomers' online habits. |
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Auguest 20, 2008
Traveling with Family and Friends, People the Same Age, Sharing Memories Among Top Interests
A new survey released today by ThirdAge, a popular online destination for baby boomers and mid-lifers, revealed the increasing market potential the travel industry has for creating opportunities to build targeted programs and marketing campaigns that appeal to the over 40 market.
August 4, 2008
New Poll Shows Those Born in '61 -- Like Obama -- Don't Think of Themselves as Baby Boomers
A new poll conducted on the occasion of Senator Barack Obama's birthday sheds light on the much-debated issue of his generational identity.
June 2, 2008
ThirdAge Online Media and Social Networking Research Uncovers the Current Ins and Outs of Preferences Among Boomers
A new survey released today by ThirdAge, a popular online destination for baby boomers and mid-lifers, revealed the increasing market potential the travel industry has for creating opportunities to build targeted programs and marketing campaigns that appeal to the over 40 market.
December 21, 2007
Latest ThirdAge/JWT Boomer Survey Busts Myths about Boomer Health Status
An online research study by ThirdAge Inc. and JWT BOOM was unveiled today, and reveals new findings contradicting major studies that say Boomers are unhealthier than any generation before them.
October 1, 2007
Actress and Author Mariel Hemingway Guides Boomers on How to Make Their 'Third Age' a Healthy Age
Hemingway teams up with ThirdAge.com and Oral-B Triumph with SmartGuide to present the 'Fit and Fabulous From the Inside Out' contest and grant one lucky winner the makeover of a lifetime.
March 27, 2007
Vimo Awards Recognize Nation's Top Diabetes-Related Social Networking Sites and Support Groups on the Web
Vimo, the Internet's leading healthcare comparison-shopping site, today announced awards for the nation's top web-based support groups for diabetics and the people that care about them.
March 26, 2007
It's Official: Marketers Can't Afford Not to Build Relationships With Boomers
The first online research study conducted by ThirdAge Inc. and JWT BOOM under their newly formed strategic partnership was unveiled today during the Beyond the Numbers: Boomer Marketing Summit in Las Vegas.
March 25, 2007
Experts in Marketing to Boomers Release New Data About Habits and Trends of Women Online
ThirdAge Inc. and JWT BOOM will release new findings in the way Boomer women are using the Internet at the 3rd Annual M2W -- The Marketing to Women Conference, being held April 25 and 26, at the Chicago Cultural Center.
March 25, 2007
JWT Worldwide Announces Launch of JWT BOOM: Boomers & Beyond
JWT Worldwide, the largest advertising agency in the United States, today announced the launch of JWT BOOM: Boomers & Beyond, the only integrated communications agency focused on the Boomer 40+ market segment within a global agency network.
ThirdAge Inc. is a leading online lifestage media, marketing and consumer insight company exclusively focused on serving today's dynamic population of adults in mid-life who are intent on living life to its fullest, and marketers who want to build genuine and lasting relationships with them. Generally in their early 40s through late 60s -- and often referred to as Baby Boomers and aging mid-lifers by marketers - they are ThirdAgers.
Inspired by the French phrase "Troisième Âge," ThirdAge refers to that rich time of life following young adulthood -- a time often characterized by new found freedom, discovery, personal growth and enrichment. Our vision at ThirdAge is to transform the voice of aging from one of limitation to that of possibility and ThirdAgers are doing just that. They are re-writing the rules of what it means to get older.
Please read the full About Us section for more information on ThirdAge and executive bios.
ThirdAgers ARE the new customer majority. They represent the fastest-growing, largest spending segment of any single demographic in history. Today there are 112 million people over the age of 45. Boomer spending alone is projected to increase $800 billion to over $4.6 trillion by 2015; and over 65 million boomers are online – that’s 1/3 of the total 195.3 million web users in the US. No one can afford to miss an audience this size.
For more information on advertising opportunities, specifications, policies and contacts, please see the full ThirdAge Media Kit.
If you are a member of a the media and you would like additional information about ThirdAge, please contact:
Emily Buenting
Director of Business Development
ThirdAge, Inc.
emilys@thirdage.com
617-285-4052
or,
The Castle Group, Inc.
Hilary Allard or Linda Walsh
hallard@thecastlegrp.com
lwalsh@thecastlegrp.com
P: 617-337-9500
F: 617-337-9539
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