Media Contact: Sharon Whiteley (646) 512-5180 Sharonw@thirdage.com

Sharon P. Whiteley, CEO of ThirdAge (www.thirdage.com), was selected as a "Reader Favorite" in Fast Company magazine's prestigious international readers' challenge today, ranking number eight out of 50.

Every year, the magazine highlights the contributions of innovators in fields like technology, design, entertainment, science and marketing, among others. Fast Company receives thousands of entries and tens of thousands of comments from around the world. Whiteley, a pioneering business leader, private investor and author, was recognized by Fast Company's readers for her tireless efforts to change our culture's mind-set about aging from one of limitation and decline to that of freedom and personal growth. Click here to read her nomination profile and reader comments: http://www.fastcompany.com/fast50_06/profile/?whiteley663.

Whiteley's vision is a natural fit for ThirdAge, the only online media, research and marketing company focused exclusively on the dynamic baby boomer population. A seasoned entrepreneur, she has been the driving force behind the growth of ThirdAge.com, which has over million subscribers and is the premier online destination for "mid-lifers" -- adults in their 40s, 50s, 60s and beyond. ThirdAge.com provides unique resources, relevant content and interactive guides that assist its audience members in enriching their lives and managing life transitions.

"Our intent at ThirdAge is to provide our online community with immediate access to important information and new ideas, and to encourage us all to think about aging in an expansive and empowering way," said Sharon Whiteley, CEO of ThirdAge. "I live by these principles myself, and am truly honored to be recognized by Fast Company's readers in this way. It's gratifying to know that our over-arching, positive view of getting older is resonating with so many."

About ThirdAge
Based in Boston and San Francisco, ThirdAge Inc. (www.thirdage.com) is an online media, research and marketing company serving today's dynamic population of leading-edge baby boomers and the marketers who want to build a lasting relationship with them. Generally in their mid-40s to mid-60s, ThirdAgers are clearly redefining what it means to get older and changing the face of aging. ThirdAge prides itself on being a positive voice and focuses on issues and interests that matter most to their audience. Approximately 108 million people are now over the age of 45, and this powerful block of mid-lifers in transition -- ThirdAgers -- comprises 40 percent of the population and has the majority of the buying power in the United States. ThirdAge, Inc., focuses exclusively on this audience, and is the leading Web destination for baby boomers.