Media Contact: Sharon Whiteley (646) 512-5180 Sharonw@thirdage.com

ThirdAge Inc., announced today its Web site www.thirdage.com has been selected as an official honoree in the 10th Annual Best of the Web "Webby Awards." Webby Award nominees and winners are selected by members of The International Academy of Digital Arts and Sciences, which evaluates Web sites against six criteria: content, structure and navigation, visual design, functionality, interactivity and overall experience. This year, more than 5,500 Web sites were submitted for judging, and fewer that 20 percent achieved the standard of excellence required to be designated an official honoree.

"We at ThirdAge.com are honored that our Web site has been recognized by our peers in the online community," said Sharon Whiteley, CEO of ThirdAge. "ThirdAge represents a powerful constituency of aging baby boomers and mid-lifers who are playing an ever-more-prominent role on the Web. We think it is our job to give our hundreds of thousands of members a home in the online world. We are committed to providing them with relevant, dynamic content, via a Web site that is visually interesting and easy to navigate. Being selected as an official honoree fuels our determination to excel even more."

The 10th Annual Webby Award Competition is open to all organizations and individuals involved in designing and building as well as managing, maintaining and marketing or promoting Web sites for business, consumer or general audiences. To be eligible, Web sites entered must have been in general use for at least part of calendar year of 2005 and be live and accessible from the time of entry through June 2006.

About ThirdAge
Based in Boston and San Francisco, ThirdAge Inc. (www.thirdage.com) is an online media, research and marketing company serving today's dynamic population of leading-edge baby boomers and the marketers who want to build a lasting relationship with them. Generally in their mid-40s to mid-60s, ThirdAgers are clearly redefining what it means to get older and changing the face of aging. ThirdAge prides itself of being the voice of positive aging and focuses on issues and interests that matter most to its audience. Approximately 108 million people are now over the age of 45, and this powerful block of mid-lifers in transition -- ThirdAgers -- comprises 40 percent of the population and has the majority of the buying power in the United States. ThirdAge, Inc., focuses exclusively on this audience, and is the leading web destination for baby boomers.