About Us

What Is ThirdAge?

ThirdAge Inc. is a leading online lifestage media, marketing and consumer insight company exclusively focused on serving baby boomers. Trhough strategic partnerships and integrated advertising campaigns, we help companies build lasting relationships with our audience.

Over the last decade, ThirdAge has built a loyal and trusting community of individuals intent on living life to it's fullest. They return to ThirdAge for content that is relevant and useful to their changing lives. ThirdAge provides informative and insightful content on topics that matter most: Health & Wellness, Family & Friends, Relationships & Sex, Money & Work, Beauty & Style and Travel & Pastimes. More than 1,000,000 unique visitors come to ThirdAge every month and close to 1,000,000 subscribers receive our customized newsletters each week.

ThirdAge has spent over a decade listening, learning and developing a trusted relationship with all its constituents. The company is committed to providing valuable content, products and services, now integrated with community forums and new tools, enabling ThirdAgers to easily connect and share with other like-minded people.

Who Are ThirdAgers?

Today there are 112 million people over the age of 45. This powerful block of ThirdAgers, many in transition, comprise nearly 40 percent of the population and control the majority of the buying power in the United States. Boomer spending is projected to increase $800 billion to over $4.6 trillion by 2015; and over 65 million boomers are online -- that's 1/3 of the total 195.3 million web users in the US.

78 million Baby Boomers alone, those born between 1946 -1964, control over 80% of personal financial assets and more than 50% of discretionary spending power. They are:

• Responsible for more than half of all consumer spending, buy 77% of all prescription drugs, 61% of OTC medication, and spend $500 million on vacations per year and 80% of all leisure travel.
• The highest earners - median household income is 55% greater than post-Boomers and 61% more than pre-Boomers.
• The best educated of any previous group - 28.5% holding a bachelor's degree or higher and 45 million boasting some college.
• The largest homeowner group - 80% of Boomers vs. 69% of the general population own a home and 25% own at least one property in addition to their primary residence.

Baby Boomers and ThirdAgers are not a market niche. They ARE the new customer majority.

The ThirdAge Executive Management Team

Sharon P. Whiteley, Chair & Chief Executive Officer. Ms. Whiteley is a seasoned entrepreneur who founded and built five consumer driven companies. She is responsible for the company's strategic direction, leadership of the executive team and guardianship of the company's brand. Formerly, she was CEO of Crimson Solutions, an early stage technology company; and earlier President and Chief Creative Officer of Contempo Colours Inc., a $50 million international giftware manufacturer. Preceding Contempo, Ms. Whiteley founded and built Peacock Papers, an industry leading manufacturer of social expression products, credited for creating the positive aging gift category.

Before her years in consumer product innovation, Ms. Whiteley spent 12 years as a specialty retail shopping center developer. A highly regarded pioneer, she was instrumental in the development of a number of notable centers including the Faneuil Hall Marketplace in Boston, where she also conceived and executed the Pushcart concept of transitory retailing, a staple in centers nationwide today.

A graduate of Skidmore College, Ms. Whiteley is a sought after speaker and the recipient of numerous awards, including Ernst & Young's regional Entrepreneur of the Year Award. A longtime champion of entrepreneurs, she co-founded 8Wings Ventures LLC, an early stage, private equity investor group and co-authored The Old Girls' Network: Insider Advice for Women Building Businesses in a Man's World (Basic Books). She is a member and former Board Director of The Committee of 200, and the World President's Organization (WPO), as well as the former Chair of the National Center on Women & Aging at Brandeis University.

Pamela Louie, Chief Operating Officer/Chief Financial Officer. Ms. Louie is an accomplished finance professional with years of experience. Her esponsibilities include short and long term financial planning, cost control, cash management, accounting and human resource administration.

Ms. Louie has held several senior management positions over the course of her career in finance, including CFO for TFX Inc. where she was a member of the executive management team. Her responsibilities included strategic and financial planning and facilities as well as operational management.

Prior to TFX, Ms. Louie was CFO and a member of executive team for SuperGraphics Inc., where she was responsible for financial planning, accounting, operation systems integration and Human Resources development. She has also been a Controller for several companies, including Real Time Solutions, where she was responsible for the company's entire financial and accounting functions.

A high performance leader, Ms. Louie has also been a consultant to numerous high growth companies on such diverse projects as channel flow development for dispersed production activities, financial due diligence and financial modeling. She received her undergraduate degree in Business Administration from the University of San Francisco, an MBA from Golden Gate University, and her Executive MBA from Stanford University.

Mary Duffy, Editorial Director.  Ms Duffy is a respected media executive with over 20 years experience developing content for television, radio, print publications and the web. She is responsible for the editorial vision and content strategy for ThirdAge.com and ThirdAge newsletters. Ms. Duffy is the former editor in chief of Women’s Sports & Fitness and Hers magazines. Prior to that, she was executive editor of the Special Interest Publications at The New York Times Women’s Magazine Group. There she played a key role in the development of Fitness magazine and served as its first executive editor. 

Her television credits include writing and producing Game For Anything, an ABC network special about women's sports, hosted by Holly Hunter, and Inside the Ropes, a celebrity-filled special commemorating the 40th anniversary of the Bob Hope Chrysler Classic. As a consultant, she has developed television, video, print and web projects for such corporations as Nike, 20th Century Fox Home Entertainment, Toyota, Reebok, Glaxo/Smith/Kline, and Chrysler.  

A graduate of Smith College, Ms. Duffy has been a regular contributor to The New York Times and Self magazine and has written for Elle, Health, Reader’s Digest, Shape, and many other publications. She was a contributing author of The New York Times Guide to Alternative Health (NY Times Books), Shape Your Life (Hay House) and Women’s Health & Wellness 2003 (Oxmoor House).

Marvin Waldman, Creative Consultant. Mr. Waldman is a veteran writer and Creative Director with years of exceptional performance in the advertising and marketing arenas. Currently Mr. Waldman is founder and president of The Shadow Group, a creative and strategic consulting firm. He is also adjunct professor of advertising in the Graduate Design Management and Cultural Arts Management programs at Pratt Institute. Earlier in his career, Mr. Waldman was Executive Creative Director and Executive Vice President at Young & Rubicam. During his 16 year tenure there he both managed and created work on numerous major accounts, such as Merck, Ericsson, Digital Corporation, United States Postal Service, Kraft General Foods and Campbell Soup Company.

Mr. Waldman is also the recipient of numerous awards for his work, including Clios, ANDYs, ADDYs, One Shows and many other international recognitions. He also served as a member of The Advertising Council's Creative Review Board. Mr. Waldman received his B.A. from Queens College, his M.B.A. from Baruch College, and his M.A. in Clinical Psychology from The New School for Social Research.

Contact Information:

Corporate:
ThirdAge Inc.
25 Stillman Street
Suite 102
San Francisco, CA 94107-1309

Advertising:

Online Ad Sales Contacts

Ari Belch
Ad Director
East Coast Sales
arib@interevco.com
212-696-9157
917-553-4854 mobile

Chris Schwarze
West Coast Sales
chriss@interevco.com
415-702-9306
805-890-2496 mobile

Production Contact

Emily Sheridan
emilys@thirdage.com
617-285-4052

Editorial & Support:
ThirdAge is interested in your editorial ideas, content proposals and feedback. If you have questions or comments about ThirdAge.com, click here.