L'Oreal's Men Expert range, meanwhile, includes Vita Lift and Wrinkle De-Crease lines, Nivea for Men offers a wrinkle cream called DNAge Anti-Age Moisturizer and Clinique for Men has an Age Defense Hydrator line.
A spokeswoman for retailer Boots confirmed the number of anti-aging skincare products on the market has grown significantly, reflecting the increasingly sophisticated needs of both women and men.
She added: "Men are becoming powerful consumers in the cosmetics market and are now buying large volumes of anti-aging creams."
Alexandra Richmond, senior beauty analyst at Mintel, said the anti-aging trend is most developed within the skincare sector, in which there has been a sharp escalation in launches in recent years.
The growth in interest in such lines has been notable among younger consumers, who want to maintain a youthful look for as long as possible.
Richmond also noted that the latest Mintel report on men's toiletries showed just 3% of men in the UK use anti-aging products on a regular basis.
However, she added that many older men tend to be extremely brand loyal, a potential boon for brands in such a competitive market.
