The Beauty of Mineral Makeup

Some of the oldest elements around have become the newest thing in makeup. Mineral makeup -- made with natural compounds like mica, malachite and zinc oxide and without such additives as talc, fragrance or parabens -- has fast become the latest hot commodity in cosmetics.Plastic surgeons have long recommended mineral makeup for surgery patients and those with rosacea or acne, saying it doesn't interfere with healing, provides better post-procedure coverage, and irritates skin less than regular makeup.But in recent years, mineral makeup companies such as Bare Escentuals and Jane Iredale Mineral Cosmetics have sparked mass-market interest in the products through extensive television advertising campaigns and increased exposure on home shopping channels.One major cosmetic company has already bought in -- Neutrogena recently added a "Mineral Sheers" line that sells in stores like Walgreens and Target -- and other cosmetic lines are reportedly eyeing the phemomenon.Albuquerque, N.M., esthetician Diane Werner says it's about time more women discover the benefits of mineral makeup. Warner, who works for cosmetic surgeon Chester Sakura, has used Jane Iredale's line of skin powder on her clients for 15 years.Doctors and estheticians like the fact that mineral makeup contains zinc oxide and titanium oxide for natural sunblock, said Werner. Mineral makeup is also better than regular makeup because it sits on skin instead of being absorbed, she said.

"People are surprised that it's so feathery," she said, adding that it should be used with a moisturizer underneath.

Other natural ingredients found in mineral brands include sparkly mica and malachite to offset fine lines, bismuth oxide for shine, and iron oxide for color.

"It's wonderfully light and doesn't clog pores," said Werner. "We use it to cover bruising and redness, but you can use it as everyday makeup. It gives fabulous post-laser coverage."

Not everyone thinks mineral makeup is monumental. Cosmetic expert Paula Begoun, author of Don't Go to the Cosmetic Counter Without Me (Beginning Press, 2003), has said she thinks mineral makeup is messy and can look powdery and dry on the skin.

But there seems to be no stopping the mineral makeup juggernaut.

Even nonmedical clients are gravitating toward mineral makeup, saidShannyn Pareo, manager of the Fountain of Youth Day Spa at AlbuquerqueDermatology Associates.

"We prefer it for everyone over regular makeup," said Pareo, who uses the Colorescience and Jane Iredale lines.

Traditional beauty salons and health clubs are also incorporating mineral makeup into their routines.

Melissa Hernandez, owner of the Full Circle Wellness Center,said she loves the fact that mineral makeup satisfies the"cruelty-free" requirements of people who don't want any kind of animalproducts on their skin.

Her center, which offers acupuncture, Pilates and other healthservices, offers clients the whole range of Jane Iredale products.

Even customers who don't care about what's in the makeup love mineral makeup's luminescent look, said Hernandez.

"People are just coming in off the street asking for it," she said. "It pretty much sells itself."

Source: Albuquerque Journal. Powered by Yellowbrix.

 

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