A new book, Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow, delves into the way the unconscious mind shapes our experiences of the world, for better or for worse. He maintains that everything we experience or choose -- from our political persuasions to how much we tip a waiter -- is predicated in large part by the subtle, unnoticeable perceptions and misperceptions that are part of our unconscious mental landscape. With great wit and intelligence, Mlodinow takes us on a sweeping tour of this landscape and the latest revelations in neuroscience.
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