This weekend marks a bittersweet anniversary for Harry Potter fans: the U.S. opening of the last Potter movie, Harry Potter And The Deathly Hallows, Part II. There will be no more books, no more movies. It’s the end of an era.
But for the first time this coming week, there’s going to be a movie about Potter’s creator, JK Rowling, 45, and her legendary rise from welfare mother to billionaire author. The Lifetime movie, Magic Beyond Words: The JK Rowling Story, bills itself as “an inspiring look at a woman’s rise to become the most influential editors ever.” Few people would argue with that. The Potter series has sold more than 400 million books worldwide, and the films of the books are a billion-dollar business.
The opening of Deathly Hallows is being marked by parties at multiplexes across the country, as fanatics dressed as their favorite character line up for the first showing of what looks to be the blockbuster movie of the summer. At the New York City premiere on July 11, fans began lining up at least eight hours before the red-carpet celebrity arrivals began.
The publicity surrounding this opening, as with all the other Potter book publications and movie premieres, is a marketing executive’s dream. But if JK Rowling had written her series upon the advice of a marketing executive or commercial editor, it wouldn’t have been nearly as successful.




