Harry Potter's Creator, JK Rowling, Gets A Movie Of Her Own

A Salute To JK Rowling

This weekend marks a bittersweet anniversary for Harry Potter fans: the U.S. opening of the last Potter movie, Harry Potter And The Deathly Hallows, Part II. There will be no more books, no more movies. It’s the end of an era.

But for the first time this coming week, there’s going to be a movie about Potter’s creator, JK Rowling, 45, and her  legendary rise from welfare mother to billionaire author.  The Lifetime movie, Magic Beyond Words: The JK Rowling Story, bills itself as “an inspiring look at a woman’s rise to become the most influential editors ever.”  Few people would argue with that. The Potter series has sold more than 400 million books worldwide, and the films of the books are a billion-dollar business.

The opening of Deathly Hallows is being marked by parties at multiplexes across the country, as fanatics dressed as their favorite character line up for the first showing of what looks to be the blockbuster movie of the summer.  At the New York City premiere on July 11, fans began lining up at least eight hours before the red-carpet celebrity arrivals began. 

The publicity surrounding this opening, as with all the other Potter book publications and movie premieres, is a marketing executive’s dream. But if JK Rowling had written her series upon the advice of a marketing executive or commercial editor, it wouldn’t have been nearly as successful. 

Instead, she told an interviewer, she wrote from the heart and from instinct: “I really don’t know where the story came from.  It started with Harry, then all these situations and characters came  flooding into my head.” The books mixed high-spirited storytelling with darker issues like growing up, being afraid, and saying goodbye to someone you love.  (Rowling’s mother, who had battled multiple sclerosis, died while the author was writing the first Potter book.) The addictive page turners, which were translated into 65 languages, also got kids reading when they might have been playing video games.  One banner at the movie’s London premiere read, “Harry Potter taught me to read and I came from Brazil just to thank him today!”  Rowling hasn’t been crystal-clear about what she wants to do next.  And the next step for a writer who’s had an extraordinary commercial success can be tricky.  But Rowling’s already moving on to a digital project called Pottermore, a website that will be partly designed by Harry Potter fans and,  Rowling says, will give them new ways to enjoy the books.  (So far, she hasn’t published any Potter e-books.) In any case, Rowling hasn’t ruled out anything for the future – including a return to the magical world she created.  “It’s my baby,” Rowling has said. “And if I want to take it out and play again, I will.”            
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