Web Site Delivers Anonymous Comments to Colleagues

Imagine getting an anonymous e-mail at work saying, "The aroma of your lunch is very overpowering today" or "Your cell phone ringer is very loud today."

Those messages come from a new digital way for colleagues to notify you anonymously that you have strayed into the realm of really annoying co-worker.

The approach comes from a Web site, NiceCritic.com, that launched July 4 and from which you can send messages that are untraceable. It's a "polite way of communication ... meant to facilitate constructive criticism of someone's actions, appearance, or behavior; and is both helpful to the recipient and cathartic for the sender," said Erik Riesenberg, 38, marketing director for a Manhattan publishing house that developed the site.

While it's not the only site of its kind, Riesenberg strives to keep its language polite and as non-offensive as a British butler, he said. It also allows you to send anonymous praise.

Among the most popular critiques, he said, are: "Your personal conversations can be heard very clearly," "A breath mint would be beneficial today" and "Your perfume/cologne is very strong on a regular basis."

How did Riesenberg get the idea? "Two words," he said: "nose hair." Several years ago when he and colleagues had gone out for drinks, a friend told him he really needed to trim his nose hair. The notion of how hard it is for people to share such intimate advice stuck with him.

Still, the approach raises concerns for personnel experts. "Generally speaking, there are far too many issues I see in the workplace that could be resolved very early on if people would actually just talk to each other," said Diane M. Pfadenhauer, president of Employment Practices Advisors Inc., a consulting firm in Northport, N.Y. Plus, anonymity might make matters worse. "I can envision people sneaking gazes around their cubicles, trying to figure out who sent that message and whether everyone really feels that way," said Donna M. Anselmo, of Nesconset and Melbourne, Fla., chief executive of BOLD Marketing Solutions Inc. Riesenberg said this can elicit an "ouch," but hopefully would be followed by self-reflection. In his case, he said he was ultimately glad to hear about the nose hair, and wondered why it took so long for someone to tell him.
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