Creams, dermabrasion, peels, injections: if you are looking to reduce the appearance of wrinkles on your face, there is a world of options at your fingertips. More and more women between the ages of 40 and 70 are turning to brow lifts to reduce wrinkles and lines on the forehead and around the eyes.
Brow and face lifts are a relatively common procedure and appear consistently in the yearly round up of the top five plastic surgeries in the US. In 2004, the American Society of Plastic Surgeons reported almost 500,000 eyelid and facelift procedures, and a majority of those procedures were performed on women.
During a brow lift, a plastic 
Brow lifts occur under general or intravenous anesthesia, and though they can be performed in an outpatient setting, brow lifts require weeks-long recovery time and come with many risks. What is it that has women spending thousands of dollars out-of-pocket on treatment to perk up their faces?
Dr. Vivian Diller, author of Face It: What Women Really Feel As Their Looks Change, isn't surprised by the high numbers of plastic surgery procedures performed on women. "We're living in a youth- and beauty-obsessed culture, and as our looks change, we're feeling all sorts of complicated feelings."
