Boomer Style And Fitness Queens

Beginning in 1984, Ireland, now 48, was featured for 13 years straight in the Sports Illustrated swimsuit issue. But a modeling career lasts only so long, and in 1993 she entered retail with a small line of socks for Kmart. (Several years before, the store had a major and continuing success with Jaclyn Smiths product lines.) The socks did so well that the store gave Ireland her own clothing line, and from there on she didnt look back. Now, its no exaggeration to say that she rules over an empire that includes everything from baby clothes to home furnishings, all with the pretty, ordinary-woman touch thats made Kathy so successful. Her income has been estimated at $10 million per year, making her what Forbes magazine called a model-turned-mogul. Oh, yes, and her bridal line launches this spring.

Although she played the dumb bunny Chrissy on Threes Company, Somers , 64, is very, very smart when it comes to marketing herself. Beginning with the classic Thighmaster in the 1990, she went on to successfully sell dozens of products, including almost 20 best-selling books covering diet, autobiography, sex and illness. In addition, shes selling the Facemaster facial toning system, as well as weight-loss supplements and beauty products. Although Somers, a breast-cancer survivor, has attracted some controversy for her refusal to believe in mainstream medical practices, you cant say shes not sincere. And though Somers net worth has been estimated at $100 million, she always remembers her roots: The Thighmaster is still available on her site for just $19.99.

Osmond, now 51, had a fast start in the music business: Her first single, 1974s Paper Roses, went to #1 on the country charts. Unlike her brother Donny, Marie specialized in country-flavored music and had several hits throughout the 1980s. In 1991, she got into a second business when she introduced her line of dolls on QVC. The first doll she sold on the shopping channel was named Olive May after he mother. These days, Osmond sells her dolls in retail stores and online. But shes still part of QVC, selling everything from Ruella Raspberry Mop Top Doll to Nutrisystem diet products and inexpensive costume jewelry. (The sales campaigns pay off: shes worth an estimated $17 million to $20 million.) With all that going on, howd she ever find time for Dancing With The Stars?

Brinkley, now 57, had a typical, though lucrative, models career; she appeared on three covers of the Sports Illustrated swimsuit issue, and she had a long-term contract with Cover Girl cosmetics. But Brinkleys interests went way beyond cover shoots. In 1983, she jumped on the fitness bandwagon withChristie Brinkleys Outdoor Beauty and Fitness Book. The book, which she wrote and illustrated, topped the best-seller list. Since then, Brinkley, who personifies the sun-kissed blonde look, has appeared as a TV talk-show host and actress, and shes now got her own line of jewelry, eyewear and skin products. (All that selling must have paid off; Brinkley has a net worth of $80 million.) For a while now, shes also shown up on TV strongman Chuck Norris on infomercials for the Total Gym fitness device. Brinkley got a real thrill, too, earlier this month when she opened as Roxie Hart in Chicago on Broadway. Her fans gave her a standing ovation.