"Be mine." "Sweet pea." "Puppy love." "Tweet me."
Tweet me?
Yep. Those conversation hearts may date back to your great-grandparents' courting days, but the sentiments have been freshened up for today's hookup generation.
The imprinted Sweethearts candies made by the New England Confectionery Co. are changing nearly as fast as Silicon Valley technology. Credit an online consumer poll for the new, cutting-edge messages, which the company announced Friday.
"Tweet me" and "text me" are in.
"E-mail me" is out.
And "Fax me" is truly last century.
This was no multiple choice. "People had to tell us what they wanted to see on a heart," said Jackie Hague, vice president of marketing for New England Confectionery.
Told that consumers overwhelmingly wanted tweet hearts, the folks at Twitter, with its 140-character communications, were only too happy to partner with a candy company that has one foot in the brevity business. "Sweethearts have been helping people communicate using short phrases for decades," Twitter co-founder Biz Stone said in a statement.
