ThirdAgers are also the fastest-growing market online. Between 2000 and 2007 alone, the online population of those over 50 is projected to increase from 17.7 to 35.4 million; that's a 100% increase.

Increasingly, advertisers are recognizing this growing demographic shift and turning to ThirdAge, the leading Web site in this category. Users come to ThirdAge to obtain tools, to get information and to become engaged and inspired -- providing an ideal and trusted context within which brands can initiate and maintain a dialogue with ThirdAgers and build lasting relationships. ThirdAge provides insights into the changing needs, priorities and passions of this audience to better inform advertisers' product offerings, marketing strategies and specific messaging.