Media Kit

Who is ThirdAge?

ThirdAge, a leading life-stage media, marketing and consumer insight company, is the premiere site on the Internet exclusively dedicated to serving Baby-Boomers, aging mid-lifers and marketers who want to build lasting relationships with them. Generally in their mid 40s to late 60s, these ThirdAgers are nowhere near ready to retire -- or even wind down. Rather, they are redefining what it means to get older, and doing so on their own terms. ThirdAge provides them with trusted content, informed insights and community connecting tools to do just that.

Compelling Focus

Focused on what matters most: Whether it’s discovering a new passion, learning new health strategies, planning for their next chapter in life -- or finding a soul mate, visitors come to ThirdAge for information, resources and connections. The company’s realistic and positive framing of the issues and interests that matter most to ThirdAgers -- Health & Wellness, Relationships & Romance, Money & Work, and Growth & Enrichment -- makes it easy for visitors to find specific information and solutions tailored to their needs and wants. This saves ThirdAgers time -- a precious commodity-- and eliminates frustration often experienced when sifting through major portals or broadly based sites.

Who are ThirdAgers

The Market: ThirdAgers ARE the new customer majority. They represent the fastest-growing, largest spending segment of any single demographic in history. Today there are 112 million people over the age of 45. Boomer spending alone is projected to increase $800 billion to over $4.6 trillion by 2015; and over 65 million boomers are online -- that’s 1/3 of the total 195.3 million web users in the US. No one can afford to miss an audience this size.


Powerful economic force: 78 million Boomers control over 80% of personal financial assets and more than 50% of discretionary spending power.

  • Have the deepest pockets - responsible for more than half of all consumer spending, buy 77% of all prescription drugs, 61% of OTC medication, and spend $500 million on vacations per year and 80% of all leisure travel.
  • Highest earners - median household income is 55% greater than post-Boomers and 61% more than pre-Boomers
  • Best educated of any previous group - 28.5% holding a bachelor’s degree or higher and 45 million boasting some college
  • Largest homeowner group - 80% of Boomers vs. 69% of the general population own a home and 25% own at least one property in addition to their primary residence.

Site Traffic & Demographics has a loyal and highly sought after consumer audience. Under new ownership, as of January 1, 2010, the company is underway with aggressive growth.

  • Over 3MM Unique Visitors / Month
  • Over 7MM Monthly Page Views
  • 54% Female

Competitive Differentiators & The ThirdAge Advantage

ThirdAge knows this dynamic audience better than anyone else: With over a decade of experience serving, researching and marketing to the mid-life and aging generations, ThirdAge is a respected authority on mid-life issues and is a valued resource for Boomers, their family members and adults in transition. The company has deep insights into aging, life stage development and mid-lifer’s priorities and preferences; and further, understands the core values that motivate their audience’s behavior. ThirdAge has established credibility, earned trust and built lasting relationships with all its constituents by delivering information to its users in an authentic voice that genuinely resonates, and by delivering valuable results to its business partners. ThirdAge’s distinct benefits accrue from:

  • Trusted and respected brand
  • Deep knowledge -- and understanding -- of life stage development & the diverse generations
  • Proprietary, substantive and relevant content that matters to its audience
  • Established and sizeable community of loyal users and subscribers
  • Proven business model that continues to evolve
  • Experienced, proven and passionate team that knows how to execute


  • 2007 Vimo Award -- most outstanding Diabetes Site for Seniors
  • WEBBY Award 2006
  • Society for New Communications Research Social Media Award inaugural event, Dec. 2006

Why ThirdAge, Wy Now?

ThirdAge provides immediate entrée: As a respected industry leader and knowledge source in the aging midlife and Baby Boomer arenas, ThirdAge provides efficient and immediate access to the fastest growing, most dynamic market segment in the country -- a group that controls the majority of the nation's financial assets. ThirdAge additionally facilitates access to new potential strategic partners and creates new high-potential opportunities.

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