A Field Guide to Narcissism

By Carl Vogel

There's the groom who wouldn't let his fiance's overweight friend be a bridesmaid because he didn't want her near him in the wedding pictures. The entrepreneur who launched a meeting for new employees by explaining that nobody ever gets anywhere working for someone else. The woman who had such confidence in her great taste, she routinely redecorated her daughter's home without asking. The guy who found himself so handsome, he took a self-portrait with a Polaroid every night before bed to preserve the moment.

As Ted Turner put it, "If I only had a little humility, I'd be perfect."

But narcissism isn't just a combination of monumental self-esteem and rudeness. As a personality type, it ranges from a tendency to a serious clinical disorder, encompassing unexpected, even counterintuitive behavior. The Greek myth of Narcissus ends with the beautiful young man lost to the world, content to forever gaze at his own reflection in a pool of water. Real-life narcissists, however, desperately need other people to validate their own worth. "It's not so much being liked. It's much more important to be admired. Studies have shown narcissists are willing to sacrifice being liked if they think it's necessary to be admired," says Roy Baumeister, a social psychologist at Florida State University, Tallahassee. The deep desire to be at the center of things is served by extreme self-confidence, a combination that makes narcissists attractive and even charming. Buoyed by a coterie of admiring friends and associates -- protected by the armor of positive self-regard -- someone with a mild-to-moderate case of narcissism can float through life feeling pretty good about himself. Since they feel entitled to special treatment, they are easily offended, and readily harbor grudges. Yet narcissists are often very popular -- at least, in the short term.

The beauty of being a narcissist is that even when disaster stares you in the face, you feel neither doubt nor remorse. In a recent study, for example, researchers asked a pair of participants to undertake a task that was rigged to fail. Most people tend to protect their partner, sharing either the credit or the blame. "But the narcissists would say, 'It's totally the other person's fault.' They're completely willing to step on someone,'' says narcissism researcher Keith Campbell, associate professor of social psychology at the University of Georgia.

Intensely narcissistic people often live tumultuous lives, as few people can tolerate them for long. But having a milder version of the personality type comes with many side benefits. Subclinical narcissists are happy. They're less likely to be depressed, sad or anxious, and rate their subjective well-being more highly. They're less reactive to stress, and recover more rapidly from it.

Mild narcissism also seems to help people recover from accidents or other trauma -- it gives them an unrealistic sense of their own invulnerability, and they believe that they will be able to handle whatever else life throws at them. As one researcher put it, being somewhat narcissistic is like driving a huge SUV: You're having a great time, even while you hog the road, suck up extra resources, and put other drivers at higher risk.

The Narcissist in the Conference Room
Some of the country's most successful companies are run by narcissists. It's been said about the founder of Oracle: "The difference between Larry Ellison and God is that God doesn't think he's Larry Ellison." Running on a full tank of confidence and charisma, narcissists often thrive as salesmen, entrepreneurs, surgeons or in other ego-intensive, cut-throat professions.

The downside? Temper tantrums, unreasonable expectations, shocking selfishness, and a complete inability to engage in teamwork. "Every once in a while, someone would be in the bathroom in tears after one of her outbursts," Charlotte Tomic says of her former boss's behavior. Tomic, a media relations professional in New York City, says her narcissistic boss subjected her to endless discussions of her wardrobe and travel plans, and managed in total ignorance of either group effort or recognition. Unfortunately, short of quitting, Tomic could do little about it. You can't always escape the egomaniac in the cubicle next door, but a few techniques may help you endure the experience.

1. Butter him up. Novelist Candace Talmadge says her former boss was like a little boy stirring up an anthill with a stick. "His favorite practice was to come into our offices late on a Friday with a task that took up the entire three-day weekend," she says. "Then he wouldn't come in on Tuesday, or he'd just drop the whole thing." If you want to put an end to such wasteful behavior, try flattery, a time-honored way to manipulate a narcissist. Talmadge could have countered, "Can we start next week? Without your guidance, we're lost on tough stuff like this." Of course, you'd have to stomach your own servility.

2. Let her be the center of attention. Narcissists' self-confidence on the job has no basis in reality; in fact, one study shows that coworkers generally rate narcissists as below-average performers. However, they do tend to do well when all eyes are on them, and the opportunity to look like a star is ripe. Their immunity to self-doubt means that unlike most of the rest of us, they aren't afraid to be the center of attention. Stage fright isn't a big issue for these megalomaniacs. "For the average person, pressure gets in the way (of achievement). But the narcissist is very happy in the moment of glory," says Baumeister. "It has to be glory, though. He's not going to be a team player." If you've got a Barry Bonds on your team, give him the chance to excel -- and to be admired -- and get out of the way.

3. Be clear on the quid pro quo. When a narcissist is in charge, he'll feel no compunction asking for a lot and providing very little in return. "He's totally focused on his vision for the project; it's all about him. Make clear the rules of the game, because he's not going to play fair," says Michael Maccoby, a psychoanalyst and business consultant who wrote The Productive Narcissist: The Promise and Peril of Visionary Leadership (Broadway Books, 2003). That way, if you work 70 hours a week to hit a deadline, at least you'll be compensated for it.

4. Don't cross him. Entirely dependent on others' opinions, a narcissist can act like a cornered animal if he or she feels threatened. Research shows narcissists become aggressive when they feel an ego threat -- confronted with proof that they aren't special -- or feel they aren't getting enough respect.

In the lab, they're willing to punish other experimental subjects with a noise blast when they think they've been put down. If you have to tell a narcissist he isn't doing a good job, do it gently -- and be prepared.

5. Keep a sense of humor. One upside: Narcissists can be entertaining if you keep a sense of perspective. Frederick Rhodewalt, a professor of psychology at the University of Utah, Salt Lake City, describes one assistant professor who joined the department softball team. Although he had no experience with a ball and bat, his background in tennis gave him enough of an edge that he won the batting title for the league. "And for a few months, every time I saw him in the office, he'd be carrying that trophy," Rhodewalt laughs.

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