Rolling away cellulite? Manufacturers of a device known as an endermologic roller claim it can do the job without resorting to invasive surgery such as liposuction.
Developed by a scientist trying to treat the injuries he suffered in a car accident, the device being used in Britain is actually two rollers that, its makers claim, literally pinch the unwanted inches by kneading, sucking and pulling skin up with a suction pad.
Louis Paul Guitay designed the system after becoming weary of standard therapeutic massage treatments he was undergoing to treat muscle and skin damage.
Cosmetic surgeons Maurizio and Robert Viel introduced the system into Britain. They claim patients can experience dramatic improvement in reducing cellulite levels by using the roller device.