I'm talking about networking to form honest, authentic relationships. There's more involved than just "working a room." Here are some guidelines to help you become a more effective networker.

• Start with a positive attitude. Think of networking as a way to ensure stability in your career in an uncertain era. Make it part of your life -- not just an add-on when you have the time.

• Build internal and external networks. Your internal network includes your co-workers and customers. Your external network includes pretty much everyone else: people in other companies, friends, relatives, neighbors, acquaintances. These networks can support your personal life as well as your life at work.

• Meet new people. Volunteer at work for cross-departmental activities. Attend networking events related to your work or hobbies. If you enjoy sports, join a company team. While the telephone, e-mail and other online connections can be effective, they're a pale substitute for spending time with real live people.

• Don't try to fake it. To connect in a genuine way, you need to be truly interested in other people. If you're talking to someone, don't scan the room for the next person to approach. And don't make a request before you have forged a connection with someone. Remember, it's a two-way street. Networking is not just promoting yourself. It's about building relationships with others.

• Be a resource to your coworkers. If you have learned about something your colleagues could benefit from, let them know. Introduce people to others who may be able to help them.

• Be open to opportunities. Think of everyone you meet as a potential member of your network, including those with whom you connect through Web sites and blogs. But don't be a pest. Communicate when you have something of value to share. And be sure to follow your company's guidelines on what you may or may not do on a blog.

• Join professional and civic groups. Volunteer for committees. Every professional, community and philanthropic organization offers uniquely different ways to network.

• Specialize. Become an expert on a particular topic so others will seek you out. Submit articles to your local paper, magazine or trade publication. Contribute to your company newsletter.

• Diversify your network. Look for places and events to meet people who are outside your immediate profession but in an area that interests you. Seek out those who have skills you do not have now but would like to acquire.

• Challenge yourself. You don't have to be an extrovert to network. But if you are shy, this means you will have to venture out of your comfort zone. Try going to a business or social function by yourself. You'll have more incentive to meet new people.

• Be visible. Always be ready to have a conversation with a new person. At conferences, for example, if you stand near the registration desk, you'll get a chance to meet people and renew acquaintances as they come in.

• Nurture your network. Stay in touch with people you have just met. Join colleagues for lunch. Don't abuse e-mail by sending people frivolous messages -- and that means no jokes. Acknowledge awards or promotions. And if you promised to send someone something, do it promptly. Clip articles of interest and send them along with a note or card.

Source: Work & Family Life. Provided by ProQuest Information and Learning. Powered by Yellowbrix.

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