Blue Cross and Blue Shield Association Supports Flu Vaccination Awareness Efforts

Blue Cross and Blue Shield Association (BCBSA) and several Blue Cross and Blue Shield companies, in support of National Influenza Vaccination Week (December 4-10, 2011), support efforts to raise awareness about the importance of getting vaccinated against the flu and increasing vaccination rates overall — especially among minorities, the uninsured, and the elderly, a press released issued by the company states.

"While vaccination coverage continues to increase, it is important that we take steps to remove any barriers and provide additional and coordinated resources to increase the availability of seasonal flu vaccinations for uninsured and underserved populations," Dr. Allan Korn, BCBSA senior vice president and chief medical officer, said, according to the press release.

"We commend efforts such as the Centers for Disease Control and Prevention's (CDC) National Influenza Vaccination Week and other national and local initiatives that address misconceptions around vaccination risks, and for promoting greater access to vaccinations and sharing information about vaccine availability."

According to the press release, several Blue Cross and Blue Shield companies have implemented seasonal flu vaccination initiatives targeting the uninsured, underinsured and minorities. Some of the initiatives include:

--Health Care Service Corporation (HCSC) and its Blue Cross and Blue Shield Plans operating in Illinois, New Mexico, Oklahoma and Texas raises awareness and promotes influenza vaccinations in various market areas through a messaging campaign and the Care Van program. The Care Van program provides flu shots for children between six months and 18 years of age who fall into Medicaid eligible, the uninsured, underinsured, Native American and/or Native Alaskan categories. The company also developed Public Service Announcements that highlight the flu season and identify who may be covered at no out-of-pocket cost under the Affordable Care Act. --Highmark Blue Cross Blue Shield, in Pittsburgh, Pennsylvania, mailed flu educational materials to members and also published related articles in various minority print and Internet media channels. Highmark also funded flu vaccines for homebound seniors and hosted flu vaccine clinics for seniors at local health and wellness centers. --With just half of Rhode Islanders receiving the flu shot last year, Blue Cross & Blue Shield of Rhode Island's (BCBSRI) goal is to help curb the spread of the flu in the state by increasing the number of vaccinations given this season. BCBSRI members can walk into one of more than 125 local pharmacies and receive a flu shot.
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