BMW JD Power Appeal Survey Winner In 3 Categories
BMW topped three categories in the 2011 JD Power & Associates Automotive Performance, Execution and Layout study.
Consumers praised new and redesigned models from the German automaker, which took third place in overall nameplate appeal after Porsche and Jaguar. Porsche was the top nameplate for the seventh year in a row.
"Two of their [BMW's] redesigned models, you have the 5 Series and the X3, pretty much hit their marks, and consumers are delighted with their vehicles," Raffi Festekjian, director of automotive research for JD Power, told The Los Angeles Times. "BMW owners like several aspects of their vehicles."
Dodge also got a boost in three categories thanks to its Durango and Charger models. Dodge finished last in reliability last month, and launches of new vehicles hurt many automakers in JD Power's reliability survey. The new cars rated high in consumer appeal, however.
European and Asian automakers finished above domestics, in a reversal of last year's findings.
The survey measured what consumers liked and disliked about their vehicles three months after purchasing them.