Bob Cook, famously known via Visa commercials for being the man who 'never missed a Super Bowl,' sadly died on Thursday at the age of 79.
Cook, a dedicated Green Bay Packers fan, was unable to watch the game live during his team's win against the Pittsburgh Steelers, instead watching it from the hospital with his wife, Sarah. Cook died of a blood infection and other health issues, including congestive heart failure.
Sarah told the AP that she and her husband had their bags packed, ready to go to the game, but he was too ill to travel from their home in Wisconsin to Texas.
When interviewed, Cook said he always managed to get tickets. Usually, he would come across them easily. One year, he even got them for free, but another, he had to give away some of his jazz record collection.
He had so much fun with this, said his wife Sarah. The last couple months of his life were truly enjoyable.
