Breast Cancer Awareness Month: Bras Strung In Pittsburg, Banned In Savannah

Getting ready for breast cancer awareness month, organizers of the "Bras Across the Bridge" event in Pittsburgh said thousands of bras were strung together across the Hot Metal Bridge.

The bras were hung across the length of the bridge, which connects the South Side Flats and South Oakland, as part of a campaign by American Eagle's Aerie and the non-profit group Bright Pink, WTAE-TV, Pittsburgh, reported Thursday.

"I think it's interesting that we're doing this project on the Hot Metal Bridge that was built in the 1800s and used to carry thousands of tons of molten steel back and forth," said Marcie Eberhart of the American Eagle Foundation.

Eberhart said the bras will remain in place for a few weeks as part of October's National Breast Cancer Awareness Month, UPI.com reported.

American Eagle said $1 from each bra sale made at Aerie stores in October will be donated to Bright Pink, which promotes early detection of breast and ovarian cancer.

Officials in Savannah, Georgia, have banned the hanging of bras across major intersections.

City officials said they decided not to allow the "Bras Across Broughton" event, created by Clear Channel Communications, because they believe stringing bras across the four Broughton Street intersections would be in poor taste, the Savannah Morning News reported Tuesday.

"We have always closely scrutinized for appropriateness any private use of our public spaces," City Manager Rochelle Small-Toney wrote in a memo to City Council members last week. "In this case, we weighed the goal of increased breast cancer awareness with the appropriateness of hanging underwear across one of our main streets." The event was to be aimed at raising awareness of breast cancer, with O.C. Welch Ford Lincoln pledging to donate $1 per bra up to $5,000 to breast cancer charities. Caroline Keller, president of the board of the Coastal Georgia Affiliate of Susan G. Komen for the Cure, has written a letter to the city asking for the decision to be reversed. "Similar campaigns have been executed successfully and tastefully in other cities in the Southeast such as Columbia and Greenville, S.C., and Richmond, Va., and are repeated each year as annual events," Keller wrote.
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