Breast Cancer Awareness Month Lights Up World Landmarks
Breast Cancer Awareness Month brings a wave of pink lights with the Estee Lauder Companies' Breast Cancer Awareness (BCA) Campaign.
The BCA Campaign’s Global Landmark Illuminations Initiative enters its 12th year of lighting up the world every October for Breast Cancer Awareness, according to a Business Wire press release last week. The initiative is a partnership between the beauty products giant and Philips.
According to the release, “Prominent landmarks will be illuminated using Philips' innovative and environmentally-friendly LED technology.”
Energy efficiency is a side focus of the massive lighting efforts.
“By drawing on its expertise, Philips is using the power and versatility of LED to illuminate landmarks across the globe in an energy efficient way,” the release says.
200 landmarks worldwide will shine pink for Breast Cancer Awareness this month, some of which have taken their own initiatives to raise awareness. Miami’s Freedom Tower, not included in the Estee Lauder Companies’ and Philips’ campaign, was lit separately Friday in conjunction with a South Florida campaign, according to a CBS report.
The Estee Lauders Companies’-Philips’ campaign will illuminate several buildings in the U.S., including the Air Traffic Control Tower at John F. Kennedy International Airport in New York. Buildings in Massachusetts, Pennsylvania, Oklahoma, Nevada, Illinois and California are also included in the campaign.