Cyber Monday Sales Rise 33 Percent

Cyber Monday generated a record number of online purchases this year, with sales up 33 percent, according to a new report.

The report from IBM Benchmark says the average order rose 2.6 percent to $193.24 on the Monday after the Thanksgiving holiday weekend--the day known as "Cyber Monday"--when retailers amp up online promotions. The data says about 80 percent of retailers offered online deals.

It says traffic peaked at 2:05 p.m. Eastern.

About 6.6 percent used a mobile device to shop, up from 2.3 percent in 2010. The Cyber Monday numbers point to Americans' growing comfort with using their personal computers, tablets and smartphones to shop.

A clearer picture of how holiday sales are shaping up will come on Thursday, when major retailers report November sales.

Source: Yellowbrix

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