Disney Banning Junk-Food Ads
There won't be any more candy, sugar cereal or fast food on TV with the morning cartoons.
The Walt Disney Co. Tuesday became the first major media company to ban ads for junk food on its television channels, radio stations and websites, hoping to stop kids from eating badly by taking the temptation away.
First Lady Michelle Obama called it a "game changer" that is sure to send a message to the rest of the children's entertainment industry.
"Just a few years ago if you had told me or any other mom or dad in America that our kids wouldn't see a single ad for junk food while they watched their favorite cartoons on a major TV network, we wouldn't have believed you," said Obama, who has headed a campaign to curb child obesity.
The food that doesn't meet Disney's nutritional standards goes beyond candy bars and fast food meals. Capri Sun juice (too much sugar) and Oscar Mayer Lunchables snacks (high sodium) won't be advertised. Any cereal with more than 10 grams of sugar per serving is also off the air. A full meal can't be more than 600 calories.
Disney's rules - which won't take effect until 2015 - follow a controversial proposal in New York to take supersized drinks over 16 ounces out of convenience stores, movie theaters and restaurants, removing choices to try and influence behavior.