Fashions Night Out, a Vogue Magazine-created global initiative to celebrate fashion, will hit West Hollywood stores Friday from 6 p.m. to 10 p.m., giving Los Angelenos a chance to boost their citys economy and have fun doing it.
"Fashion's Night Out allows us to highlight all of the great fashion oriented businesses in the City of West Hollywood," said West Hollywood Mayor John Heilman. "We have great designers, great retailers and cutting edge stylists in West Hollywood. We are lucky to have so many fantastic creative businesses," continued Mayor Heilman.
Almost 30 retailers throughout the City of West Hollywood will participate in this year's Fashion's Night Out. Live music and DJs, food, raffles, store sales and giveaways, as well as a fall fashion show will be part of the citywide festivities.
Highlights of the evening include:
Andrew Christian, 8943 Santa Monica Boulevard will feature an Underwear Twister Contest from 8 p.m. to 10 p.m. A 25% discount is offered during the event.
Catherine Malandrino, 8644 West Sunset Boulevard will feature a DJ, cocktails and a free Fashion's Night Out Eco-Tote designed by Catherine Malandrino for customers!
Coco de Mer, 8618 Melrose Avenue is celebrating Fashion Night Out with a burlesque hoola hooping show. Performances are every 30 minutes from 6:30 p.m. to 9:30 p.m.