Hugh Hefner Death Rumor Hits Twitter

Hugh Hefner death rumors flooded Twitter recently.

"Did Hugh Hefner die?" was a popular question on social media sites like Facebook and Twitter Monday. 

Initial rumors blamed Hef's demise on a heart attack. The false story claimed that Playboy Magazine would continue to be printed as usual after his death and offered a Playmate's words about his death. But the whole story was revealed to be a hoax Tuesday morning.

"The rumors of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive and kicking," Hefner tweeted.

"I'm lying in bed next to [girlfriend] Shera with a big smile on my face, reading tweets about my unexpected demise."

Hefner also noted that he was spending his day watching a program focused on his marriage drama last month. His fiance, Crystal Harris, ended their relationship just days before their planned wedding.

"The guys & I watched an early edit of 'Hef's Runaway Bride' tonight. The fans are going to love it," he added.

Hefner is far from the first celebrity to fall victim to a Twitter death hoax. Earlier this year rumors spread that comedy star Jim Carrey had died during a snowboarding accident, and in December 2010, Morgan Freeman was falsely believed deceased after re-tweet of a fake CNN post about his death went viral. Christian Slater has also been forced to debunk Twitter rumors about his death.

Earlier this year Hefner was dumped by fiancée Crystal Harris days before their wedding.

According to IBN, Harris reportedly got “jitters” about the Playboy mansion lifestyle, with its tightly regimented scheduling and the dozens of attractive young women living there.

“It was mutual between Hef and I,” the 25-year-old said. “There was no fight; we sat down, and we talked about it.”

He rebounded quickly, and two weeks later the “Playboy” founder announced he was dating Miss November 2010 and 2011, Shera Bechard.

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