Jason Wu To Collaborate With Target: Collection Arrives in February
Jason Wu, among Michelle Obama’s favorite designers, will collaborate on a clothing and accessories line for Target, the discount chain said today.
The news surfaced on Twitter last night and was confirmed today by the discount chain in a YouTube video, reports USA Today.
Target began teasing the announcement on Twitter at the weekend, tweeting,"Clue 1: the new @TargetStyle designer began sketching the future of fashion at 5 years old.”
Another tweet said, “Clue 5: Senior year of high school in #Paris? Oui, oui. Our next designer has international influence,” USA Today reports.
Wu’s limited-time-only collection of apparel and accessories, including handbags, will be available at Target in February.
"Just in time for spring, my collection for Target includes women’s wear and handbags -- all for a great price," Wu said in today’s YouTube video, The Daily Mail reports.
The 29-year-old Taiwanese-American also described some of his fashion inspirations and sketches some designs in the video.
“My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” he said.
Mr. Wu said “this partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market,” reports The Daily Mail.
“It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication,” he said.
He added that the collection “features clothes and accessories that are easily convertible from day to evening.”
Wu first came to prominence after Michelle Obama wore one of his dresses to the 2009 Mid-Atlantic Regional Inaugural Ball, USA Today reports.