Julia Roberts Makeup Ad Banned, Called "Dishonest And Misleading"
Julia Roberts' magazine advertisement for Lancome foundation has been banned by a watchdog group in the United Kingdom for being overly retouched, the Daily Mail reported.
A glowing image of Roberts, 43, adorns the two-page ad, which claims that the company's Teint Miracle foundation "recreates the aura of perfect skin." The group claimed the altered images are impossible to achieve and create unrealistic standards of beauty for girls and women.
The U.K. Advertising Standards Authority demanded Lancome pull the ad, along with another one for L'Oreal's The Eraser foundation featuring model Christy Turlington.
Member of Parliament Jo Swinson told the BBC that "This ruling demonstrates that the advertising regulator is acknowledging the dishonest and misleading nature of excessive retouching. Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality."
L'Oreal admitted retouching the image, saying the ad had undergone alterations to "lighten the skin, clean up makeup, reduce dark shadows and shading around the eyes, smooth the lips and darken the brows." However, the company told the Daily Mail it still believed the ad was accurate.