Life extension is becoming more popular as baby boomers head into retirement age and demand more anti-aging products.
Companies are responding to the baby boomer market, which is comprised of about 70 million people. Cosmetic surgeons and entrepreneurs are also jumping at the opportunity to develop anti-wrinkle creams, face-lifts and other products or procedures that promise to fight the aging process.
The U.S. market for anti-aging products, which now stands at about $80 billion, is predicted to increase to over $114 billion in the next four years.
However, doctors have long been critical of anti-aging products, claiming that they are not effective.
“If someone is promising you today that you can slow, stop or reverse aging, they’re likely trying hard to separate you from your money,” said S. Jay Olshansky, a professor at the University of Illinois-Chicago’s School of Public Health, as quoted by the Chicago Sun Times.
Instead of purchasing these products, Olshansky suggests developing a healthier lifestyle.
“Invest in yourself, in the simple things we know work,” he said, as quoted by the Sun Times. “Get a good pair of running or walking shoes and a health club membership, and eat more fruits and vegetables.”
Furthermore, the National Institute on Aging holds that “no treatments have been proven to slow or reverse the aging process.”
Popular anti-aging products and treatments include cosmetic surgery, skin care, and hormone replacement. Many of these products are not required to obtain government review or testing before they are put out on the market.
