The Mormon church has stepped up its media campaign with “I’m a Mormon” billboard ads and commercials to promote the faith and improving its public image as two members of the church are running for President.
Former Massachusetts Governor Mitt Romney and former Utah Governor Jon Huntsman are two prominent presidential candidates who are members of the Church of Jesus Christ of Latter-Day Saints, according to NPR.
However, it is unlikely that neither Romney nor Huntsman will appear on such ads. The church is not allowed to involve itself in political campaigns under federal law.
"It's really not related," Latter-day Saints spokesman Dale Jones said to NPR. "We've been doing media since the '70s. This is our latest iteration. ...The idea is to get people to see who we are, rather than who people say we are."
The church has used Mormon.org as a center for dispelling myths and perceptions and portrayed its members in a positive light.
According to The Washington Post, a Pew Forum research survey conducted during Romney’s previous presidential bid in 2008 found that 53 percent of American had a favorable opinion of Mormons—the same percentage that said that they had a favorable impression of Muslims.
