A survey around modern film-making has revealed that 81 percent of the international film community believe mainstream audiences now have an appetite for more imaginative films, a trend that would seem supported by the surprise commercial success of 'The Artist' this year (named in the survey as the second most imaginative film people had ever seen).
The research also revealed two-thirds of those surveyed feel there is a shortage of original screenplays hitting cinemas, with big film franchises being favored, and that 60 percent had a concern that too much emphasis on new technology could distract from the importance of imagination in overall film-making.
Despite this, 3D adventure 'Hugo' (2011) came out on top when respondents were asked to name the most imaginative film they have ever seen, followed by 2012 Oscar winner, 'The Artist'.
