Dreaded morning traffic has transferred to the coffee lines, it seems.
At least thats what customers at Starbucks fear, now that the global corporation has decreed its long-harried baristas to slow down, as reported by The Wall Street Journal.
Amid customer complaints that the Seattle-based coffee chain has diluted the beauty of coffee making into the equivalent of the robotic process of an assembly line, Starbucks is now telling their baristas to slow their hectic pace.
According to company reports, baristas are allowed to make no more than two drinks at a timeand they can only start on the second one while finishing the first. Baristas are also supposed to steam milk for each individual beverage instead of steaming an entire pitcher for multiple drinks. Other instructions include rinsing pitchers after each use, using only one espresso machine instead of two, and staying at the espresso bar instead of moving around.
Starbucks introduced the changes to launch a new era of efficiency, the journal states. The corporation hopes that the new procedures will actually quicken the pace of drinks being made and also reduce the possibility for errors.
Many baristas and customers, however, fear that the new instructions will just lead to longer lines.
And since many baristas are reporting that the drinks now take twice as long to create, longer lines seem inevitable.
