Weight-Loss Groups Back NYC's Proposed Sugary Drink Ban
The city's planned crackdown on super-sized sugary drinks got prominent backing Tuesday from Weight Watchers, Jenny Craig and other diet companies, who added their influence to the campaign ahead of a vote next week.
The announcement - made at a press conference featuring Mayor Michael Bloomberg and a top Weight Watchers official - was the latest in a volley of statements of support for both advocates and critics of the plan, which calls for restaurants, movie theaters, sports arenas, food carts and delis to stop selling sodas and other sugary drinks in servings larger than 16 ounces.
Bloomberg and other proponents call it a sensible way to encourage people to cut calories. Opponents see it as government overreaching and question its effectiveness.
To the diet groups, it's a tool that fits with their approach to making healthy eating easier.
"Today, we live in a world where despite our best intentions, it's oftentimes very difficult on your own to make the healthy choice," said David Burwick, president of Weight Watchers North America. "We all need to take more personal responsibility for our own weight and eating habits, but it helps to remember what a healthy portion size is in a world where super-size portions have become the norm."