Kathy Dragon

Kathy Moyer Dragon, CEO TravelDragon Inc. Founder and Owner of The Dragon's Path, ActiveWomen.com, Dragon Consulting Inc has spent the past two decades in the center of the active/experiential travel industry. Having researched, designed, marketed, sold and then personally escorted and facilitated the travel experiences of over 3000 Boomers on small group trips around the globe, Kathy has developed frontline experience that few marketing experts in the world can match.

These natural focus groups proved to be the ideal arena for defining the growth of the active Boomer and Beyond market; from how Prime Time Travelers (50-70) select a trip, to why they are traveling; from which products they love (or can’t stand or wish for) to how different generations of perceive themselves in an active environment. All these questions and answers have changed over the past decade as this market segment has evolved and yes, exploded.

As a passionate entrepreneur, Kathy has been instrumental in the growth of niche companies including Vermont Country Cyclers, Country Walkers, and her own company, The Dragon’s Path. She founded Whole Journeys (a business unit of Whole Foods Market’s web portal WholePeople.com) and has a reputation as a trusted leader in all aspects of the active/experiential travel industry.

Kathy’s zeal for technological innovations led to the development of her blog-based web portal ActiveWomen.com, which reviews travel and products from a women’s perspective. Her most recent consulting endeavor was the development of the travel section for EONS.com created by the founder of Monster.com, Jeff Taylor. Having now acquired and rebuilt this project, TravelDragon.com offers a community-based portal, which invites discerning travelers to search, store, share and review thousands of experiential tours and unique properties offered by hundreds of the top travel providers in the world. At launch the site hosts over 4000 detailed tour itineraries appropriate to the boomer market to be accessed through a powerful search engine and refined by categories of interest to this market including: Active, Volunteer, Learning, Green, Luxury, Culture, Family and Cruise.

Her leadership experience, entrepreneurial innovations and direct involvement with Prime Time Travelers, Boomers, Women, and the Mature Market consumers on adventures around the world offer a rare and coveted lens.

Kathy is a frequent national speaker and consultant on the influence of Women, Boomers, and Matures on the travel industry as well as businesses attempting to reach these consumers in the active, outdoor, luxury, technology, natural foods, and LOHAS products categories. She has presented at key marketing conferences including the Good and Green, Marketing to Women (M2W.biz), and J.Walter Thompson’s Mature Market Conference. Industry-specific speaking includes the Adventure Travel World Summit , the National Ski Area Association , The Diving Equipment & Marketing Association the Travel Society National Convention and the GORE Women’s Council and the Adventure Travel Professional Symposium & The Kitchen 07. Kathy is a contributing author of BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman, as well as JWT LiveWire Spring 2006 and Fall 2007Magazine as well as hosted a variety of webcasts and webinars and podcasts.

Speaker testimonials available upon request from Lisa Johnson (Author of Don’t Think Pink), Peter Francese (American Demographic Magazines), Brent Green (Author, Marketing to Leading-Edge Baby Boomers), Lori Bitter (JWT Mature Market Group), Nan McCann (PME Enterprise), Tim White (National Ski Area Association), Mary Brown (IMAGO Creative), Shaonon Stowell (Adventure Travel Trade Association), Hekn Nodland (Nodland Travel Enterprises). Company references include GORE, Nike, L.L. Bean, Lands End, North Face, EMS, Marmot and others.

www.traveldragon.com - www.thedragonspath.com - www.activewomen.com