Once exclusive retreats for the rich and famous seeking pampering and privacy, day spas are now popular refuges and sources of health for all.
The spas are located everywhere -- from urban skyscrapers to strip malls to department stores such as J.C. Penney and Neiman Marcus.
The boom in day spas (there are now about 1,000 across the country, according to the International Spa and Fitness Association) is a result of the anti-aging lifestyle pursued by baby boomers. Members of that group are taking responsibility for maintaining health and well-being into their 40s and beyond, fitness expert say.
Today's day spas cater to "mature women and men who view treatments such as massages and facials as health-enhancing necessities rather than as luxuries," says Paula Killingsworth, project manager of J.C. Penney day spas.
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