Cosmetic Physicians Society of Australasia (CPSA) president Dr Mary Dingley said men were increasingly seeking the permanent removal by laser of hair from their face and neck.
Reasons included allergies to shaving cream, acne scars, a skin condition which involved persistent ingrown hairs, and transgender people who wanted to avoid a "five o'clock" shadow, Dr Dingley says.
"There aren't too many guys who do it purely so they don't have to bother with it," says Dr Dingley, who was attending a joint conference of the CPSA and the Australian College of Cosmetic Surgery in Sydney.
"Some (men) will want the whole area treated so they don't have a beard, but others will do it in problem areas.
"Some guys do want to have that five o'clock look ... they just don't want it around the collar area."
The development in beard hair was part of a growing acceptance by men of cosmetic hair removal in general, Dr Dingley said.
The number of men attending her Brisbane-based clinic for hair removal had increased over the past ten years from about one a month to one or two every day, she said.
