The Paris-based professional cosmetic brand, MAKE UP FOR EVER, has launched their first-ever un-retouched ad campaign today. Yes, you read that correctly—these print and online ads have not been digitally altered, and have been notarized to prove it.
The ads, which highlight the brands HD Invisible Cover Foundation, portray a gorgeous woman snapping a photo of herself. The model wears the foundation in the un-retouched ads to prove that it really does live up to its promisethe ability to give you a photo-ready look every time. How is this possible, you ask? This miraculous oil-free makeup has a soft-focus effect that was specifically created to mask imperfections and give you a flawless complexion, even behind the unforgiving light of high-def technology.
No Photoshop needed!
MAKE UP FOR EVER's HD Invisible Cover Foundation comes in 26 different shades to match all skin tones. It's available exclusively at Sephora, retailing at $40.
