Why is it so Hard to Spend Money

Wouldn’t you think with the economy sputtering, retailers would make it easier for you to give them money?

That was thought I had while shopping recently—or at least trying to.

My breakfast meeting in Manhattan ended early and I thought I would buy a couple of dress shirts.

I couldn’t. The store didn’t open until 10, and I had another meeting then.

I went jogging Saturday morning and took a different route, and ended up on the main street in the next town.

Great, I thought, I will stop into the deli and pick up a couple of sandwiches for lunch.

But I couldn’t. The store didn’t open until 11.

Rent is a fixed cost. I would think you would try to spread it out over as many hours a possible. Yep, it makes staffing a bit harder—and there are the (slightly) increased utility costs. But if you are retailer, should your focus be on what is best for your customers…and not you?