Let's See, For Dessert I'll Have a Chocolate Beer

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Dr. Mitchell is co-author of Fat is Not Your Fate, Eat to Stay Young and I’d Kill for a Cookie
Visit her websites: http://www.susanmitchell.org and http://www.fatisnotyourfate.com

Wait a minute….did she say chocolate beer? That I did beer lovers. It seems that the Miller Brewing Company is introducing for the upcoming holiday season a chocolate brewski. After all, rums and vodkas have been available in a variety of flavors for some time now so isn’t beer the next logical step?

The energy-beer market, as it has been referred to, albeit it small, is active and growing. You can find brews like Sparks, BE, Mickey’s Stinger and Stampede Plus offering beer enhanced with caffeine, taurine and herbal stimulants such as ginseng and guarana all designed to satiate the ever changing consumer demand for choices.

OK, ok, so I say this all of this with tongue in cheek. It’s true; I’ve never met a chocolate that I don’t like except for white chocolate which isn’t chocolate anyway. But do I really want chocolate in my beer? I’ll reserve the right to withhold my final comment until I taste one.

Bob Messenger, Publisher and Editor of The Morning Cup had this to say about chocolate beer in his ezine earlier in the week:
“What's next, Jack Daniels Butterscotch Whiskey? Oh, I know, how about beer-flavored Pepsi? And please, no letters about me being 'out of touch' because I think beer should taste like, well, like beer. Whenever I'm in a crisis situation ? and this IS a crisis situation ? I always ask myself: "What would John Wayne do?" I think I know. I think John Wayne would grab the first bottle of chocolate beer coming off that SABMiller line and put a bullet between the B and the M on the logo. Kill it dead!”

So what’s your take on flavored beer? Let’s hear it.

Dr. Susan

Raymond Harrison's picture
CHOCOLATE BEER. ENERGY BEER? Do you really want a wide awake energetic drunk as opposed to the one who lays down and goes to sleep. I know this product won't be aimed at the abuser market but abusers use everything. Chocolate beer is one thing but energy beer is like giving coffee to a drunk. All you get is a wide awake drunk who will be more capable of causing trouble. As a former abuser when I was much younger, I was much more likely to get into trouble when I was active, awake and drunk.
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