I had the pleasure recently of working with an executive client on her job search strategy plan. I was very happy to learn that she had already been proactive in her efforts even though she had not looked for a job in more than 30 years.
I know that it has to be scary for many jobseekers who are forced to "embrace" new job search tactics and engage in strategies that seem counterintuitive when compared to their past experiences with getting a new job.
I mean - just a few years ago, it was still reasonable to find a good posting online, generate interviews within a few weeks and have several job offers to consider. Here are some ways the rules of the job hunt have changed and tips on how you can get in the game.
1) Prepare for the competition. These days, being qualified for the job is no longer a differentiator - you need to be armed with quantifiable achievements that support your strengths and have a rock-solid brand that attracts employers to you long before your NEED the job.
2) Manage your "brand." It's hard to effectively build a reputation and forge relationships, when you need to be in a new job within a month.Ongoing brand management - both inside your company and outside among your industry and professional network is critical at ALL times, not just crisis job search mode.




