Why This Is Not Your Mother's Job Search Anymore

I had the pleasure recently of working with an executive client on her job search strategy plan. I was very happy to learn that she had already been proactive in her efforts even though she had not looked for a job in more than 30 years.

I know that it has to be scary for many jobseekers who are forced to "embrace" new job search tactics and engage in strategies that seem counterintuitive when compared to their past experiences with getting a new job.

I mean - just a few years ago, it was still reasonable to find a good posting online, generate interviews within a few weeks and have several job offers to consider. Here are some ways the rules of the job hunt have changed and tips on how you can get in the game.

1) Prepare for the competition. These days, being qualified for the job is no longer a differentiator - you need to be armed with quantifiable achievements that support your strengths and have a rock-solid brand that attracts employers to you long before your NEED the job.

2) Manage your "brand." It's hard to effectively build a reputation and forge relationships, when you need to be in a new job within a month.Ongoing brand management - both inside your company and outside among your industry and professional network is critical at ALL times, not just crisis job search mode.

3) Recognize that your online persona will be judged. The standard resume has jumped off the paper and has taken residence online - you will be Googled and researched online before a hiring manager or recruiter actually looks at your resume. Your first line of "attack" and introduction has to come through LinkedIn, Facebook, Twitter, Google profile, Zoominfo and other social networking sites.4) Go beyond the beaten path. Recruiters and online job boards are not your only line of defense - despite evidence that shows less than 20% of new jobs coming through these resources, it is always the first set of activities that job seekers engage in. Be honest and ask yourself this - how many recruiters have you blasted your resume to and how many hours are you spending searching postings and visiting job boards?So if you are running out of ideas and banging your head against the same roadblocks, it might be time to chart a different course.About the Author:Abby M. Locke is a career marketing architect, brand leadership coach, master resume write and the founder of the Beyond Glass Ceilings. She works with professional women to help them overcome job search obstacles and achieve career mastery in highly competitive, crowded marketplaces
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